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As the writer, editor, and director, I lead a team through the production of this Sproutly commercial.
Sproutly works with software companies and has found that too many of them fail because they don't connect with their audience. They wanted to convey the importance of getting one's word out into the world.
The Project
This commercial plays on the concept of a tree falling in the woods with no one around. Like the old saying, this visual illustrates the importance of making an app that is advertised successfully and connects with an audience. If an amazing application is made, but no one knows about it, is it really a successful app?