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Working as an editor at Humanaut, I helped create these ads introducing Organic Valley's "secret ingredient."
Cows being able to roam open fields and eat grass is surprisingly and unfortunately uncommon. Organic Valley desired a spot where they could introduce their new product "grassmilk" (milk from only grass-fed cows) as well as showcase how their cows are free to roam open fields. My only complaint? The completely organic cow dung that ruined my outdoor boots after the 2-day long shoot.
I helped create commercials that introduce Organic Valley's secret ingredient-- the "Outside". The spokesperson runs around showing off one of Organic Valley's actual dairy farms while sharing the benefits of milk from these open range cows.
