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Working as a director with the award winning advertising agency Humanaut, I created a collection of graphics for George Dickel.
Generally, whiskey has a standard aesthetic and tone. It's often shown off with an older, tough gentleman sitting by a fire with a glass of whiskey on a wooden table. However, at George Dickel, they aspire to break that mold with a more playful and fun style.
I directed a shoot to create three month's worth of social media content for Dickel. This shoot was part of a rebranding effort to illustrate the whiskey's more playful and colorful side.
