THE CLIENTS

Brian Johnson is a viral laywer based in Dallas, Texas.

Booksy is a Dallas based app for beauty providers to easily reach, manage, and book clients.

‍

THE IDEA:

Make billboards for Brian Johnson around town, then hire 3 Dallas based Booksy providers to come up with a new look for The Law Hawk. Then, get a local graffiti artist to deface the billboards unveiling Mr. Johnson's bold new look to the world.

The result was a real world and digital marketing push that got people talking. We made and posted videos to Brian Johnson's socials of him reacting to the defacement, then Booksy posted a recap video showing what was planned from the beginning.