D'arce PEter
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Working as an editor at Humanaut, I created a few ads to introduce Blue Air's latest model.
Blue Air makes air filters that not only filter out particles in the air, but simultaneously kills germs on the filter. Since air purifiers work invisibly, our commercial helps the audience visualize the unit at work.
I used VFX, motion design, and practical smoke effects to illustrate all the invisible tasks the air filter accomplishes.