D'arce PEter
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I worked independently to create a few videos to highlight features of Basecamp and HEY.
Basecamp and HEY are products of 37Signals. Basecamp is a platform that helps people manage projects, and HEY is an email client with the goal to make emails work for their user. They wanted videos that highlight specific features in their platforms and communicate ways that it can help people make the most of their work days.
I developed and created two one-minute long videos and one fifteen-second long video in a vertical format. Since these videos were to introduce and show how different features work I used visual metaphors, introduced stories that surround the feature, and shows screen captures of how to actually use the software.